Managing Information Delivery
In general, you are responsible for supplying and monitoring how your content appears to the public in various mediums. This includes, but is not limited to:
- the votesmart.org website
- MyVoteSmart
- The VoteEasy app
- the API and other data services, including custom data requests
- promotional materials
- press releases, blogs, newsletters, and other communications content
- publications including the VotersSelfDefenseManual
- guidelines for the Voter's Research Hotline and other external communications
- Presentations
Things to focus on (also see: General Prioritization:
Accuracy and Completeness:
- regularly spot-check content on various pages of web properties (publications and unstructured content need a more thorough check). Try to cover all possible variables in your spot-check (for example, different jurisdictions, different offices, etc.)
- Compare this content to your source data to help identify issues
- Report to the Communications and IT Departments any issues or suggestions. Follow up on all Mantis tickets related to your content area, ensuring completion of critical requests
Timeliness and Relevancy:
- monitor current events and controversies. Highlight relevant content ASAP
Usability, Engagement, and Fundraising
- ensure our content is simple, understandable, not overwhelming and engaging to the "average Joe" (our target audience)
- make sure we are also communicating the human interest element of our organization
- evaluate features and strategies employed by others we want to emulate
- familiarize yourself with best practices
- learn from our mistakes and successes by evaluating weekly reports and Google Analytics
- Consider the different components we often try to include in our Data Focused Webpages and see how we might apply them
- Report to the Communications and IT Departments any issues or suggestions.
CategoryManagement
