Standard Mailing Schedule
The following represents our historical schedule for mailings. We generally try to follow this schedule to allow for adequate spacing between solicitations. Renewal/Program Mailings have historically been classified with solicitation codes of "RN" or "P", followed by the number of the mailing within the yearly cycle, ending with the year. Fundraisers are also called Advisories have historically been classified with the solicitation code of "A" followed by the number and the year.
The mailing calendar largely determines the peak seasons of the development division, whereas the election calendar largely determines the peak seasons of the communications calendar. RN1 tends to receive the biggest return, and with the holiday season and staff taking vacation, the month of January tends to be the biggest crunch time for dealing with Incoming donations. The returns will be less with each subsequent renewal mailing, while fundraisers and newsletters will give us little spikes in donations, due to the fact that these tend to be mailed to all members, and not just those who haven't donated yet that year.
Renewals:
RN1
Dec 1 20xx (for upcoming year)
RN2
Feb 1
RN3
April 1
RN4
June 1
RN5
Aug 1
RN6
Oct 1
Fundraisers:
March 15
Sept 1
Newsletters:
(Twice a year if possible)
May15
Oct 15
